Top 5 Film & Television Apps in Ghana: Q2 2022 Performance

In the second quarter of 2022, the Film & Television app category in Ghana witnessed diverse performance trends across the top five apps, namely Showmax, Amazon Prime Video, Netflix, Sparrow Station, and iQIYI.

Showmax from Showmax s.r.o. saw a steady rise in weekly revenue, peaking at $339 in early May before experiencing a slight decline to $246 by the end of June. Downloads started strong with 7.8K in late March but tapered off to 1.7K by the end of the quarter. Active users showed a fluctuating trend, beginning at 290K in late March and ending at approximately 237K in late June.

Amazon Prime Video by AMZN Mobile LLC experienced variations in weekly revenue, starting at $186 and reaching up to $261 by the end of May, then closing the quarter at $243. Downloads remained relatively stable, ranging from 700 to 1K, with a peak of 1K in mid-June. Active users consistently hovered around 3.4K, showing minor fluctuations throughout the period.

Netflix from Netflix, Inc. showed notable revenue growth, starting at $108 and peaking at $264 in late May. Downloads saw a high of 19K in mid-April before settling around 13K by the end of June. Active users demonstrated a steady increase, starting at 540K and reaching 601K by mid-June, before slightly dropping to 589K at the end of the quarter.

Sparrow Station from Sparrow Station Inc had modest revenue figures, starting at $112 and gradually declining to $56 by the end of June. Downloads were minimal, with a peak of 13 in early April and no new downloads in June.

iQIYI by IQIYI INTERNATIONAL SINGAPORE PTE. LTD. saw a consistent revenue stream, starting at $63 and peaking at $76 in late May. Downloads remained relatively stable, ranging between 259 and 378 throughout the quarter. Active users showed a positive trend, increasing from 3.5K in late March to 4.3K by the end of June.

Data for this analysis comes from Sensor Tower, where more detailed insights can be found.